When children start learning to communicate, one of the most important skills they can develop is the ability to name or label things around them. In Applied Behavior Analysis (ABA), this skill is called a tact. Tacts help children share what they see, hear, or feel — and this can improve both their language and social interaction.

What is a Tact?

A tact is a word or label a child uses to identify something in their environment. Unlike a request (called a mand), a tact is not about getting something — it’s about sharing information.

Examples of tacts:

► Saying “apple” when seeing an apple

► Saying “dog” when spotting a dog

► Saying “rain” while looking out the window

Tact helps children communicate their experiences and observations with the people around them.

Mands vs. Tacts: What’s the Difference?

Mand: Asking for something (“I want water”)

Tact: Naming or labeling something (“Water”)

Both are essential verbal operants in ABA, but tacts focus on commenting and sharing, while mands focus on requesting and getting needs met.

Why Tacts Are Important

Teaching tacts helps children:

♦ Expand vocabulary and language skills

♦ Build social communication and conversation abilities

♦ Reduce frustration by giving them tools to express what they notice or feel

♦ Strengthen their understanding of the world

How Therapists Teach Tacts

ABA therapists use structured methods to teach tacts:

• Pairing words with objects, pictures, or real-life experiences

• Using gentle prompts and cues

• Reinforcing correct labeling immediately

• Gradually reducing prompts to encourage independent communication

How Parents Can Encourage Tacts at Home

Parents play a huge role in reinforcing tact skills. Here are some practical tips:

⇒ Comment on your surroundings:Say things aloud and encourage your child to label them (“Look, a red car!”)

⇒ Encourage labeling favorite items: Toys, foods, pets, and family members

⇒ Reinforce attempts: Praise or respond positively when your child labels something, even if the word isn’t perfect

⇒ Make it a game: Turn naming objects into fun activities, like “I Spy” or matching games

Therapist & Parent Collaboration

Consistent practice both in therapy and at home is key. When children use tacts across different settings — home, school, and therapy sessions—they generalize their learning and become confident communicators.

A Message to Parents

Every word your child labels is a step toward independence. Tacts are not just about learning vocabulary—they are about giving children a voice to share their world. With patience, encouragement, and structured guidance, every child can learn to communicate effectively in their own way.

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